Build brand equity and profits with a simple step: peel and seal packaging.
If your brand has not moved to peel and seal packaging, it’s time to consider it. Peel and seal packaging is your next best step to gaining brand equity easily – and the associated profits – while also intriguing and offering benefits to your customers.
Peel and seal labels are not only effective at increasing shelf life, but they also decrease waste, improve the perceived value, and offer great convenience and improved functionality to consumers. Especially for medical and pharmaceutical packaging markets, peel and seal provides another huge benefit. It allows for the placement of all that extra fine print required by regulations.
What Is Peel and Seal and What Are the Benefits?
Peel and seal packaging is flexible packaging with a label that not only seals the package during shipping and its shelf time but also reseals the package repeatedly for the consumer.
We’re going to talk about the benefits of this type of packaging to consumers, as well as brands. Below, you’ll find the 5 top reasons that your brand deserves an upgrade to reusable, resealable labels. One of the first benefits is that while peel and seal may not be considered trendy or sexy, it’s certainly attention-grabbing.
1. Peel off labels draw consumer attention
Knowledgeable marketers know that bright colors and recognizable brand names draw consumer attention. However, it may surprise you that 59% of consumers stated peel-off labels drew their attention more than both of those.
2. Reusability increases your products’ value to consumers
When it comes to what people are willing to pay, packaging matters. Consumers are willing to pay up to 14 percent more for resealable packaging. Convenient resealable labels are a simple step to take to improve your product value to customers.
3. Peel and Seal Offers Extensive benefits
Peel and seal packaging offers extensive benefits to consumers and brands alike.
- Improved product visibility
- Less waste
- Increased protection
- Longer food shelf-life
- Higher perceived value
- Greater convenience
- Excellent usability and functionality
4. The convenience and usability builds brand loyalty
Choosing reclosable packaging for your prepackaged, fresh, or prepared foods shows your consumer that their experience matters to you as a brand. That helps create brand loyalty, as your product gives them an advantage the one next to it does not.
Up to 83% of consumers pay more attention to how a brand treats them than to that brand’s product itself. That’s an awful lot of focus on how they perceive your brand’s treatment of them and their experience.
5. Consumers want sustainability, ABX EcoFirst Peel and Seal packaging delivers
Resealable labels may not seem to be a way to market sustainability, but they are. By reducing waste and lowering your carbon footprint, you have the opportunity to capitalize on those moves.
Choosing ABX EcoFirst™ for your resealable labelling products allows you to take advantage of our extensive portfolio of sustainable packaging films and products. They are Recycle Ready, utilize bio-resins and PIR and PCR content, and use advanced manufacturing methods to reduce the impact of plastics on our environment.
How much does it matter to consumers? Between 60 and 70 percent of shoppers want sustainability centered in their products.
The Bottom Line
Like we mentioned above, peel and seal packaging isn’t trendy. It looks more like it’s the new normal. As consumers become accustomed to the convenience and useability of flexible packaging that serves their needs, brands that don’t move to convenient resealable labels may see their customers leaving for the competition.
Choosing ABX EcoFirst packaging also allows your brand to uphold your sustainability promises