Case Study: Blue Bell Creameries
ABX was a supplier of much of Blue Bell’s frozen ice cream novelties packaged in films, but not all of the products. Blue Bell desired a single supplier for their frozen novelty lines that utilized film packaging—ABX. But first, ABX needed to match the former supplier’s capabilities without sacrificing quality, or without interrupting fast-paced production lines for one of the country’s top ice cream manufacturers.
ABX mobilized its experienced technical team and collaborated closely with the Blue Bell marketing and production team. The close partnership allowed both sides to create design solutions that were flexo-printing friendly. Read about the results on our blog.
“Blue Bell Creameries was looking for a film converter to deliver roto-gravure quality at flexographic pricing. ABX delivered. Their team worked really well with our marketing and production teams to get the best package for Blue Bell.”
Todd Froebel, Purchasing Agent, Blue Bell